Recorded Webinar: Engage And Retain Existing Clients And Donors With Smartmail Marketing

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Webinar Link

Webinar Description

A printed piece of mail can signal to your customers that you care. They value it, retain it and act upon it.

Some of the lowest hanging fruit for building business revenue is by developing existing customer potential. Strategies include 2nd-purchase programs, or ongoing engagement that result in additional revenue. However, despite advantages to digital marketing, 70% of email remains unopened and now nearly 30% of young people have Adblockers.

In this session, we’ll discuss the powerful impact that Smartmail Marketing has in today’s digital ecosystem, including how and when to use it effectively.

Presenter Bios:

Steve Falk
President, Prime Data

Steve Falk has spent nearly three decades helping his clients be more effective in reaching their selling, marketing and fundraising goals through data-driven communications. He also executed and tested the same strategies to help build his own companies over that time.

Mary Cochrane
Director of Commercial Marketing for Canada Post

Mary Cochrane is recognized as a dedicated change agent who is always motivated by great direct mail. She was part of the core team who reframed direct mail by bringing Smartmail Marketing to life. In the past few years Mary has led other new initiatives for Canada Post, like the ‘Smartmail Sessions’ a Platform for industry advocacy.

She is thrilled to be part of the journey as Canada Post continues to re-write its 250 year history by thoughtfully incorporating an innovative and entrepreneurial spirit into the culture.

Prior to working at Canada Post, Mary led the Direct Marketing Centre of Excellence at Rogers Communications and managed the Loyalty Program at President’s Choice Financial.

Webinar Link