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A customer focus sets the stage for profitability

By Joanne Gore – For Print Media Centr This and other A-Ha moments from Print 17 Back in September I had the privilege of attending Print 17. As a matter of fact, this was actually my first year attending Graph Expo during a “Print” year. For those of you who don’t know this, every year […]

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Making Print Cool Again: Changing the Stigma to Drive Business

By Joanne Gore – For Print Media Centr The other night I saw a commercial for Head and Shoulders shampoo. Now, if you’re like me, you grew up knowing that if you had dandruff, Head and Shoulders was your shampoo. If you didn’t, you wouldn’t consider using it. In fact, if you didn’t have dandruff […]

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Two Little Words That Can Make or Break a Customer Relationship

By Joanne Gore – For Print Media Centr As children, we’re taught that it’s good manners to say thank you. In fact, we say thank you all the time: when we’re given a gift; when a favour is done for us; when we’re provided assistance; or simply when someone passes the salt. But, how often […]

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Is the “blame game” costing you business?

By Joanne Gore, February 12, 2018 – For Graphic Arts When stuff goes wrong, seize the opportunity to become a trusted advisor You know how the old saying goes: 80% of business comes from 20% of your customers. No matter what the size of your business, it should not be difficult to name your top […]

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SMART goals lead to business magic

By Joanne Gore, March 16, 2018 – For Graphic Arts This tried and true method for assessing success is still valid. Each year, millions of us set goals to lose weight, exercise more, make more money, and quit or cut back smoking or drinking. Unfortunately, we often bite off more than we can chew and […]

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Why Accessible HTML5?

By Jen Goulden, EDP – Project & Quality Manager – Crawford Technologies Inc. Web and document accessibility has changed dramatically over the last several years. The traditional formats (such as hard copy braille and large print) are still regularly requested, but electronic formats are becoming ever more prevalent. Accessible HTML5 is a good example of […]

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The Document Accessibility Journey

Leslie Wengenroth – Director, Marketing Communications – Crawford Technologies Inc. For most organizations, creating and delivering accessible documents to meet the needs of their blind, partially-sighted, and cognitively disabled customers is a constantly evolving process. We all know that it’s important to be in compliance with global regulations, but the regulations themselves and their enforcement have […]

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The Secrets to Successful Testing of Accessible Documents

By Jen Goulden, EDP – Project & Quality Manager – Crawford Technologies Inc. Although automation has made creating accessible documents more efficient, testing is still a vitally important step in the process, and is a component that some organizations don’t fully understand. To start with, when we talk about testing accessible documents we tend to […]

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The exception or the rule – how accessible is your business?

Consider this. You run a large business, and most of your customers have access whenever they want, but there’s one group of customers that you’ve locked out. The only way that these customers can gain access is to make a special arrangement with you in advance. How do you think they feel? Different than the […]

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Section 508 Refresh – What you need to know

Published January 13, 2017 Dennis Quon, EDP – Document Accessibility Solutions Development Manager – Crawford Technologies Inc. – ABOD Rep, Xplor Canada The US Access Board has finally released the final rules for the Section 508 NPRM or as it is now known, the Section 508 Refresh.  This is a follow up on my blog that […]